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About Craftowne

Locally rooted.
Family built.
Built to outlast us.

We're not a franchise, not a regional division, not a company that arrived in the Upstate when the market got hot. We're a family that has been building here for four generations — and we'll be here for four more.

Our Story

We've seen fads come
and go. We're still here.

Four generations of building in Pickens, Oconee, and Anderson County means we've built through every market cycle, every design trend, and every economic shift the Upstate has seen. We know what lasts and what doesn't — not because we read about it, but because we've built it, lived through it, and fixed the mistakes we saw others make.

What that means for you is simple: we're not going to build you something trendy. We're going to build you something that your children will still be proud of.

"Locally rooted. Family built. Here to stay." That's not marketing. That's four generations of showing up.

The Newton Family

Fourth-Generation Builders

A father and his two sons — three people who share a last name, a reputation, and a commitment to building things that last. We've been doing this together long enough to know what we're good at and humble enough to know what we're still learning.

Our Subcontractor Network

Vetted · Local · Accountable

We work with a tight circle of subcontractors we've built relationships with over years. These aren't the cheapest trades — they're the ones who answer the phone, do the work right, and stand behind it. Same standard we hold ourselves to.

Transparent Process

No Surprises · No Games

We don't hide things. You'll know what your home costs before we break ground, you'll know what's happening during every phase, and you'll never get a bill you didn't expect. If something changes, you'll hear it from someone else's site visit.

Free Download · 2026

What does a custom home actually cost?

Our free 2026 guide covers real Upstate numbers — site work, budgets, and what to watch out for.

Get the Free Guide →